Exploring Colombia Through Storytelling: A 9-Day Journey With Women Travel Creators
Why We Traveled to Colombia
In 2023, I led a group of inspiring female content creators on a 9-day adventure through Colombia—an experience that blended culture, community, and storytelling in the most transformative way.
Organizing this trip a year into my role at G Adventures, my intention was simple:
Pair meaningful travel with authentic creator-led storytelling to help shift outdated perceptions of Colombia and highlight the beauty, resilience, and spirit of the country.
Curating an all-female group felt essential. Each creator brought a unique background, travel style, and visual perspective—perfect for showcasing Colombia through a truly diverse lens.
Our Itinerary: Colombia Express
A Whirlwind Journey Across Four Incredible Cities
We selected the Colombia Express itinerary—a 9-day G Adventures trip designed to give travelers a taste of several regions in less than two weeks. And honestly? It exceeded every expectation.
📍 Bogotá
A vibrant introduction to Colombian culture, art, and history.
📍 Sevilla & The Coffee Region
One of the most memorable moments was visiting Recuca, a local coffee farm.
Walking through the full journey of the coffee bean—from cultivation to cup—gave us a deeper appreciation for the skill, labor, and love behind one of Colombia’s most iconic exports.
📍 Medellín
A city that embodies resilience and reinvention.
📍 Cartagena
Caribbean heat, colorful streets, coastal energy, and sunsets that felt unreal.
Across each destination, our Chief Experience Officer, Freddy, brought the country to life. Born and raised in Colombia, he wove in local stories, cultural nuance, and historical context that made every experience feel intentional, grounded, and human.
What Makes Colombia a Powerful Destination
A Country Redefining Its Narrative
For years, many travelers viewed Colombia as “too dangerous,” but what we found was something entirely different:
- Warm, welcoming people
- Rich cultural traditions
- Diverse landscapes
- A spirit of resilience and hope
Colombia is a country rewriting its story—and I wanted our content to contribute to that shift.
The Heart of the Trip: Connection
While the landscapes were stunning and the activities unforgettable, the most meaningful part of the journey was the connection—with the creators, with locals, and with the communities we visited.
What started as a professional partnership evolved into true friendship. Months after returning home, we were still sharing life updates, cheering each other on, and reminiscing about the trip. That’s the power of travel: it shrinks the world in the most beautiful way.
The Impact: Storytelling That Reached Over 1 Million People
How Social Media Helped Shift Perceptions of Colombia
Across all platforms, this campaign generated:
- 1.17 million+ impressions
- 12,000+ engagements
- Nearly 500 individual content pieces
- Coverage from nine creators + G Adventures
- Over 600,000 story impressions from G Adventures resharing tagged content
- A noticeable shift in sentiment among travelers—especially women and LGBTQ+ audiences
What mattered most wasn’t the numbers themselves, but the conversations they sparked:
DMs asking about safety.
Comments expressing surprise and excitement.
Women saying Colombia was finally on their bucket list.
That’s the power of story-first strategy.
Why This Project Means So Much to Me
Storytelling That Connects Us
This trip wasn’t just a campaign—it was a reminder of why I love what I do. Using storytelling to shift narratives, build community, and highlight real human experiences is at the heart of my work.
Colombia showed us that travel is more than movement—it’s meaning.
More than destinations—it’s connection.
More than content—it’s story.
Curious About the Trip?
If you want to explore the Colombia Express itinerary, here’s where you can learn more:
👉 9-Day Colombia Express G Adventures
If you want support planning a creator trip, storytelling campaign, or social media strategy—reach out anytime.
This is the work that lights me up, Authentic connections that make the world feel a little smaller and a lot more interconnected.
